Meet The Artist - Paul Reiche
By HELEN GEORGE Pocono Record Lifestyle Writer
Pocono Record Aug. 2001
What attracted people to the Arts and Crafts movement one hundred years ago still offers
the same allure in the 21st century.
Handcraftsmanship over mass production was a tenet of the era that produced such
furniture as the clean lines of the Mission style, which has roots in the early Spanish
missions of the southwestern United States, in contrast to the more ornate Queen Anne,
complete with intricate ball-and-claw feet.

| That's what fascinated Paul Reiche,owner of Northern Crafts Furniture Makers™ of East Stroudsburg. "It was more for the common man," said Reiche, who has been making
furniture for 19 years and has focused on the Mission style since the mid-1990s.
"It was great workmanship and was comfortable. How can you make a piece of square
wood look comfortable? But it is," Reiche said. Mission-style furniture is distinguished by
incorporating quarter-sawn wood, which offers a tight grain, into a square silhouette
softened by end slats.
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"It has to do with the lifestyle of the people purchasing it," said Reiche, who suggested it
fits just about every home. "You can put your feet on the table and it doesn't hurt it."
Reiche's line of Mission tables include ceramic tile, marble or slate inlay, which adds a
modern touch to the century-old style. He creates coffee, side, foyer and hall/sofa tables
using this technique, which began with the Chinese hundreds of years ago and has evolved
over the years. "No one else is doing it. I can have four or five different kinds of tile that
fits their decor," he said. He can thank an antiques dealer who was wondering out loud
about the affect that a slate-and-Mission combination would produce.
A few years ago, Reiche noticed something was missing from his displays — a proper
lamp. So for nearly three years, the idea rolled around in his head and he then introduced
Prairie lamps, table and floor size, into his line in March. "It's stacked to look the part of
the Mission look," Reiche said. These, too, include inlays.
Reiche was born in New York and raised in New Jersey. As a child, he watched his dad,
who was a commercial photographic printer, spend his free time trying his hand at
furniture making. "He was a great teacher, I loved to watch and help." said Reiche, whose first
love was working on automobiles.
He studied welding engineering during college and eventually worked as an engineer with
three automotive companies: Renault, Fiat and Volkswagen. "Even when I was at Renault,
I was conjuring up ideas what I could do," said Reiche, who longed to be self-employed.
When Volkswagen moved its facilities out of state, Reiche didn't follow them; instead, he
formed Northern Crafts Furniture Makers. "It gives me the opportunity to work a
14-hour day, 365 days a year," he quipped. "I enjoy what I do. I like the shows, talking
with new people, learning new names (and their origins)."
His youngest son, Tim, was born during this transition. "I got to see my kids grow up. I
don't think in a 9-to-5 job one ever realizes that. I spend 30 days at shows — the rest I'm
home with my kids," Reiche said.
A few years later, while checking out the homes in the Poconos, Reiche and his wife found
a house with a workshop and barn. They purchased it on the spot. "It's a great place to
live and work," said Reiche, who is about three miles from the saw mill where he buys his
wood and about two or three hours away from most of the 15 shows he attends each year.
In his spare time, he restores antique cars and maintains the Web site for the Pocono
Chapter of the Pennsylvania Guild of Craftsmen. "We are similar people. We are
independent, interested in raising our kids and enjoy our craft shows," Reiche said.
Reiche who is self-taught, uses locally grown red oak and meticulously matches the grain
of each wood section for a pleasing effect. The furniture is assembled with mortise and
tenon construction. "It's a great wood to work with. It looks good, and people like that,"
said Reiche, who also works with cherry. "It finishes well, has a good pattern
and is a renewable resource."
"I don't have a lot of exotic equipment," said Reiche, looking around his sawdust-strewn
workshop. Some of the machines, such as a shaper and ballon sander, he built himself. "They
work well," said Reiche, who can produce a table in about two weeks. He is working
about three to four months out on orders.
He has been careful with the construction of his furniture so that in another century, a
whole new generation can enjoy not only the original style but the influences of that style
on furniture makers. Reiche said, "I want you to leave it for your grandchildren to enjoy!"
BUNGALOW
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DUET
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GAME TABLES
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LAMPS
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MARBLE
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MISSION
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MIRRORS
HOME
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EMAIL
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MAIL LIST
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PRICE LIST
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SHOW SCHEDULE
Northern Crafts Furniture Makers ™
P.O. Box 1114
East Stroudsburg, PA 18301
(570) 424 0334 Hrs. 9 - 5 EST Mon. - Fri.
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